Reading Notes Chapter 3 COMM4363

24/09/2010 § Leave a comment

What Is Media Relations?

– All the ways an organization interacts with the news media

Four Academic Models of Public Relations

-Press Agent/Publicity Model

-Public Information Model

-Two-Way Asymmetric Model

-Two- Way Symmetric Model

*To build a good relationship with Journalists:

•Understand and respect the perspective of the other

•Treat each other with dignity and honesty

*Some best practises in media relations

–       Be quick

–       Know the media

–       Know the reporters

–       Have a b roll

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