Reading Notes Chapter 4 COMM4363

24/09/2010 § Leave a comment

*What is Social Media?

•Describes the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play

*“Deep” social media engagement is correlated to financial performance.

*Best Practices in Social Media

1.Listen and monitor

2.Help your employees help themselves

3.Participate, don’t dictate

4.Be prepared for the feedback

5.Plan, integrate and measure

6.Embrace opportunity

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