Reading Notes Chapter 4 COMM4363
24/09/2010 § Leave a comment
*What is Social Media?
•Describes the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play
*“Deep” social media engagement is correlated to financial performance.
*Best Practices in Social Media
1.Listen and monitor
2.Help your employees help themselves
3.Participate, don’t dictate
4.Be prepared for the feedback
5.Plan, integrate and measure