Reading Notes Chapter 5 COMM4363

24/09/2010 § Leave a comment

* Strategic Communication- The process of aligning employees’ “hands, minds, and hearts” with the organization’s reputational interests—as a way to produce competitive advantage.

* In tough times, rally people around a common cause

* Practises in Organizational Communication

-Align employee behaviour with reputational interests

-Align employee performance with reputational interests

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