Reading Notes Chapter 5 COMM4363
24/09/2010 § Leave a comment
* Strategic Communication- The process of aligning employees’ “hands, minds, and hearts” with the organization’s reputational interests—as a way to produce competitive advantage.
* In tough times, rally people around a common cause
* Practises in Organizational Communication
-Align employee behaviour with reputational interests
-Align employee performance with reputational interests