Reading Notes 5: News Releases
05/10/2010 § Leave a comment
Writing a News Release is really nerve racking, at least I feel like it is, and this chapter really helped put my fears at ease.
The text gives us a bit of an insight when it comes to News Releases and says that before we write one, we need to know its purpose. What is if for?
- Bad News
- Local News
- a Reaction
So many companies and media outlets receive and send out so many news releases that it can be hard to set them apart, but the text suggests that that is exactly what we need to do. We need to be creative with news releases so that they are eye grabbing and informative. Now, this doesn’t mean it needs to have various forms of colour or that it needs pictures and other graphics, instead, we need to use creative headlines and business oriented material and presentation.