Reading Notes Chapter 9 COMM 4363: Global Relations

07/10/2010 § Leave a comment

Global Relations: The planned, long-term, strategically designed way of managing relationships with publics of other nations

Some skills needed:

–Communication
–Global economics & politics
–Mediation
–Cultural anthropology
Global Model recognizes the similarities among audiences while necessarily adapting to regional differences
Multinational Model is marked by distinctive programs in multiple markets, with each program tailored to meet the often acute distinctions of the individual market.
Documents should be translated in the countries where they will be used.
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