Reading Notes Chapter 11 Issue Management Comm 4363

22/10/2010 § Leave a comment

Issue Management: A corporate process that helps organizations identify challenges in the business environment—both internal and external—before they become crises

How to Prioritize Issues:
•Likelihood
–How likely is it that this issue will play out to the company’s disadvantage
•Magnitude
–If it does play out to our disadvantage, how significant could the harm be?
The starting point of an issues management plan is an analysis that identifies both the problem to be solved and the organization’s ability to provide meaningful impact on the issue
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