Reading Notes Chapter 6:Preparing Fact Sheets, Advisories, Media Kits, and Pitches Comm 4333
22/10/2010 § Leave a comment
Media kits- also known as press kits- a collection of various news materials, which can include press releases and fact sheets, and are used to introduce products and to inform the media of events.
Fact Sheets- Often accompany a news release or a media kit. List of facts in outline that a journalist can use as a reference when he/she is writing a story. A fact sheet can be the foundation of the story or could just be used for one or two of the facts provided in the sheet.
Media Advisories- also known as media alerts because they tell assignment editors about up-coming events that could be covered later on for story or media purposes.