Reading Notes Chapter 6:Preparing Fact Sheets, Advisories, Media Kits, and Pitches Comm 4333

22/10/2010 § Leave a comment

 

Media kits- also known as press kits- a collection of various news materials, which can include press releases and fact sheets,  and are used to introduce products and to inform the media of events.

Fact Sheets- Often accompany a news release or a media kit. List of  facts in outline that a journalist can use as a reference when he/she is writing a story. A fact sheet can be the foundation of the story or could just be used for one or two of the facts provided in the sheet.

Media Advisories- also known as media alerts because they tell assignment editors about up-coming events that could be covered later on for story or media purposes.

 

 

 

Resource: Public Relations Writing and Media Techniques

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You are currently reading Reading Notes Chapter 6:Preparing Fact Sheets, Advisories, Media Kits, and Pitches Comm 4333 at Fancy Free Public Relations.

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