Reading Notes Chapter 7: Creating News Features and Op-Ed from Comm 4333

22/10/2010 § Leave a comment

There are two types of soft news media tools- news features and op-ed.

A feature Story can provide background information on the topic covered in the feature, whether it be a profile on a person or company or an event.

 

Feature stories can:

  1. Provide more information to the consumer
  2. Give background and context about organisations
  3. Provide behind-the scenes perspective
  4. Give a human dimension to situations and events
  5. Generate publicity for standard products and services

There are several types of Features:

  1. Case Study
  2. Application Story
  3. Research Study
  4. Backgrounder
  5. personality profile
  6. historical profile

Op-ed: means “opposite the editorial page.”  Op-ed presenst a variety of views on current news events, governmental policies, pending legislation, and social issues.

 

 

Resource: Public Relations Writing and Media Techniques 6th Ed. by Dennis L. Wilcox

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