Reading Notes Chapter 8: Publicity Photos and Graphics
27/10/2010 § Leave a comment
Taking a picture isn’t as easy as it looks. Scaling, lighting, angles, and positioning all play a part when it comes to taking the photo. If those things aren’t done correctly, it could make or break the photo.
When using photographs in the PR field, you have to work well with the photographers themselves. Having a healthy working relationship is important as well as making sure the contract between you and the photographer is perfectly laid out so there aren’t any issues that could arise such as fee disagreements, unlawful use of the photos or copyright issues.
Captions are extremely important and need to be used with every photo