Reading Notes Chapter 8: Publicity Photos and Graphics

27/10/2010 § Leave a comment

This chapter is all about photography and graphics. Photography can play an integral part in public relations as it grabs the eye of the audience and can be used to convey a message.

Taking a picture isn’t as easy as it looks. Scaling, lighting, angles, and positioning all play a part when it comes to taking the photo. If those things aren’t done correctly, it could make or break the photo.

When using photographs in the PR field, you have to work well with the photographers themselves. Having a healthy working relationship is important as well as making sure the contract between you and the photographer is perfectly laid out so there aren’t any issues that could arise such as fee disagreements, unlawful use of the photos or copyright issues.

Captions are extremely important and need to be used with every photo

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Reading Notes Chapter 8: Publicity Photos and Graphics at Fancy Free Public Relations.

meta

%d bloggers like this: