Reading Notes Chapter 12 Crisis Communication

28/10/2010 § Leave a comment

Crisis- a non-routine event that risks undesired visibility that threatens significant reputational damage
Companies need to be prepared for a crisis by:
  • understanding what makes something a crisis
  • developing an early warning system
Rumors can be the cause of a crisis
  • when dealing with rumors you need to eliminate them as quickly as possible

Always be in control and don’t let rumors or the crisis itself control the situation.

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