Reading Notes Chapter 13: Corporate Responsibilty

28/10/2010 § Leave a comment

Corporate Responsibility: meeting expectations of stakeholders and going beyond to insure that the code of ethics and the mission of the company are being executed

Corporate responsibility communications will fail if the company ignores corporate critics or talks of responsibility without putting forth any action to back up the statements.
Ways to exercise Corporate Responsibility:
  • always demonstrate responsibility- not just with words but with action
  • be honest and truthful
  • stay true to your code of ethics
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