Tubeless Scott Toilet Paper
31/10/2010 § 4 Comments
The Kimberly-Clark company who is known for their household products, has just announced that Scott Toilet Paper is now going to be offered without the cardboard tube at Walmart and Sam’s club throughout the Northeast. This is a great day for all of those who are “going green.” This new tube free toilet paper will cut down on the trash and will save money as well.
“The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end. That’s from here to the moon and back — twice. Most consumers toss, rather than recycle, used tubes, says Doug Daniels, brand manager at Kimberly-Clark. ‘We found a way to bring innovation to a category as mature as bath tissue,’ he says,” (USA Today).
Those are staggering numbers. Environmentally aware customers are probably rejoicing because of this new invention and I’m sure Kimberly-Clark are partying with them as this a great way to generate business. This is a great PR strategy for this company, especially since they are the first to offer this new toilet tissue. People will flock to by Scott Tissue because of the environmental positives as well as the feature of being able to use every single sheet of toilet paper.
According to Kimberly-Clark,”the holes in the rolls aren’t perfectly round. But they do fit over TP spindles and come with this promise: Even the last piece of toilet paper will be usable — without glue stuck on it,” (USA Today).
I’m excited about this tubeless paper. Are you?
Source: USA Today