Reading Notes Chapter 9: Writing for Radio and Television

03/11/2010 § Leave a comment

In chapter 9 of our text, writing for radio and television is discussed. Below are a few points I found to be interesting and extremely helpful.

  • 94% of adults over 18 listed to the radio on a daily basis, with a total estimated audience of about 22.5 million
  • Radio news releases have to be written so that a radio broadcaster can read them directly on air.
  • PSA: public service announcement- an unpaid announcement that promotes the programs of government or nonprofit agencies or that serves the public interest
  • RMT: radio media tours- a spokesperson conducting a series of round-the-country, one-on-one interviews from one central location.
  • VNR: video news release- 90 second news report with voiceover narration on an audio channel, has extra soundbites and b-rolls, has a clear identification of the video source, and has script
  • SMT: satellite media tour- television equivalent to RMTs

 

Source: Public Relations Writing & Media Techniques

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