TOW 10: Corporate Responsibility
03/11/2010 § 1 Comment
Corporate responsibility is a really important part of Corporate PR. Corporate responsibility is expectations that either stakeholders or the government put into practise at any corporation. Basically a corporation has a set of guidelines or a code of conduct that they must adhere to in order be ethical and professional. Being irresponsible and not taking the code of conduct seriously can really hinder a company. Customers can loose faith in the business and therefore the corporation can suffer. Having a negative appearance in the public can be very damaging so a company must do everything in its power to act appropriately.
Going above and beyond just the code of ethics is important as well. Taking extra precautions and not just doing the minimum that is asked is part of corporate responsibility as well. Having the public’s support is important for business and making sure every measure is taken to insure that the public is happy is key. The public doesn’t want to see a company who has harassment issues or any other example that shows that a company isn’t taking care of their employees. People relate to personal stories and so if a person feels neglected or handled irresponsibly, the public most likely will retaliate and turn their business else where.
Complying with corporate responsibility is utterly important. When entering work with any corporation, whether you are working in PR or not, do your research and make sure you are following the corporation guidelines. We all have a responsibility to make sure that the company is represented well. You don’t have to be in the PR industry to contribute to positive PR. Remember when you work for a company; you become that company. Represent yourself well. That is corporate responsibility.