Reading Notes: Chapter 10- Distribution News

09/11/2010 § Leave a comment

 

Feature or Photo Placement Firms:

  • PR companies might have these because they specialize in preparing features or photos with an entire layout to editors.

Ways practitioners distribute the information to the media:

  • email: don’t send an excessive amount
  • online newsroom
  • Electronic wire

PR Practitioners can find contacts through a media database

tip sheet: helps people find media personnel who might be interested in their material.

 

 

Source: Public Relations Writing and Media Techniques

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