Reading Notes: Chapter 10- Distribution News
09/11/2010 § Leave a comment
Feature or Photo Placement Firms:
- PR companies might have these because they specialize in preparing features or photos with an entire layout to editors.
Ways practitioners distribute the information to the media:
- email: don’t send an excessive amount
- online newsroom
- Electronic wire
PR Practitioners can find contacts through a media database
tip sheet: helps people find media personnel who might be interested in their material.