Reading Notes Chapter 11: Journalism/PR

09/11/2010 § Leave a comment

Reporters and editor spend a lot of time reviewing information and gathering it, so do to time they depend on practitioners for their news.

PR professionals have been known to use excessive hype, or spam. This is due to the fact that they haven’t done their research.

  • journalists say that practitioners manipulate the situation
  • practitioners do not have confidence in reporting
  • They tent to make mistakes such as misspelled names and incorrect titles.

Even though their are differences they do have to work together in:

  • Media Interviews
  • Press Conferences
  • Previews and Parties
  • Editorial Board Meetings

 

 

 

Source: Public Relations Writing and Media Techniques

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