10 Points for Gryffindor
17/11/2010 § 7 Comments
With tomorrow’s midnight opening, Harry Potter fan’s will be rejoicing for the first of the two part installment to be released. For weeks now, fans have been buying advance tickets and already this film is record breaking. Already this film has caused quite a stir for being the only film to be slated to play in 3,700 locations for a midnight showing, a feat that no film has ever achieved. After that, the film will be showing on over 9,000 screens across the country.
Showings everywhere have been sold out for days and because of the demand 3 a.m. showings have been added. The Cobb Theatre in Lakeland Fl has already had to go down that road, as both the midnight and 3 a.m. IMAX showings are already sold out. Don’t worry, I have my ticket.
So far it is reported that the film has already made $25 million in advance sales and shows no sign of stopping. I am curious though, is this record breaking film doing so well because of the Harry Potter series itself, the promotional appearances by the cast, ad campaigns, the opening of The Wizarding World of Harry Potter at Universal Studios, or because it is the final installment of this series? My guess is that is is a mixture of all, but I have to say that the publicity for this film has been quality. The trailers are phenomenal, appearances by the cast on tv and print publications have been numerous, and the strategic opening of the theme park couldn’t have hurt. What are you thoughts?