TOW 13: What Drives Journalists/PR Practitioners Crazy?

17/11/2010 § Leave a comment

Journalists Drive PR Practitioners Crazy When:

1. Keep digging for dirt

  • Journalist instead should respect the PR practitioners job and use information provided by the practitioner

2. More informative instead of painting a story

  • Instead should do both; paint a story and be informative

3. Ignore press releases

  • They are made for a reason and should be used to gather information

4.  Can be aggressive

  • Instead, they should be respectful

5. Can have many mistakes grammatical and spelling and not be reprimanded for it.

  • Instead, should be more cautious of their writing and make sure it is perfect before printing

PR Practitioners Drive Journalists Crazy When:

6. Fill up inbox with unnecessary emails

  • instead should make sure that all emails are important

7. Never reachable

  • Make sure that people can always get in touch. News never sleeps

8. Use excessive words/language instead of getting to the facts

  • Instead, they should paint a story without going overboard

9.  Call excessively

  • Instead, should be respectful of others and their job.

10. Be on time

  • Always be respectful of others and their time.
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