17/11/2010 § 7 Comments
With tomorrow’s midnight opening, Harry Potter fan’s will be rejoicing for the first of the two part installment to be released. For weeks now, fans have been buying advance tickets and already this film is record breaking. Already this film has caused quite a stir for being the only film to be slated to play in 3,700 locations for a midnight showing, a feat that no film has ever achieved. After that, the film will be showing on over 9,000 screens across the country.
Showings everywhere have been sold out for days and because of the demand 3 a.m. showings have been added. The Cobb Theatre in Lakeland Fl has already had to go down that road, as both the midnight and 3 a.m. IMAX showings are already sold out. Don’t worry, I have my ticket.
So far it is reported that the film has already made $25 million in advance sales and shows no sign of stopping. I am curious though, is this record breaking film doing so well because of the Harry Potter series itself, the promotional appearances by the cast, ad campaigns, the opening of The Wizarding World of Harry Potter at Universal Studios, or because it is the final installment of this series? My guess is that is is a mixture of all, but I have to say that the publicity for this film has been quality. The trailers are phenomenal, appearances by the cast on tv and print publications have been numerous, and the strategic opening of the theme park couldn’t have hurt. What are you thoughts?
17/11/2010 § 3 Comments
Monday it was announced that Facebook was implementing a new messaging service. This service is supposed to combine, email, chat,SMS, and messages into one convenient location.Facebook will provide an @facebook.com address to any user who wants it and will provide seamless messaging.
‘They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time. You shouldn’t have to remember who prefers IM over email or worry about which technology to use. Simply choose their name and type a message.” (Facebook blog)Messaging isn’t email. There isn’t any CC or BC lines. Instead this is a way to message and keep up with all contact with each friend. It is more like a running chat and enables you to message faster. “Messages is built for communicating with your friends, so it made sense to organize primarily around people. All of your messages with someone will be together in one place, whether they are sent over chat, email or SMS. You can see everything you’ve discussed with each friend as a single conversation.” (Facebook Blog).
Even people who aren’t on Facebook will still be able to show up on your Messages Feed. “With new Messages, your Inbox will only contain messages from your friends and their friends. All other messages will go into an Other folder where you can look at them separately. If someone you know isn’t on Facebook, that person’s email will initially go into the Other folder. You can easily move that conversation into the Inbox, and all the future conversations with that friend will show up there.” (Facebook Blog).
This is really a revolutionary idea and will change the face of messaging. It seems really convenient and easy and also allows for all your friends, facebookers and non facebookers alike to be organised into one central hub.
For more information and for an informative video visit the Facebook Blog.
09/11/2010 § 4 Comments
So I was visiting my favourite celebrity gossip site, Perez Hilton, and I came across this video. As one of the most romantic proposals Perez had ever seen, being a wedding fanatic myself, I had to check it out.
Now in the description, it is stated that this was all filmed on the iPhone and on secret hidden cameras. Perez posed the question is this real or fake. I decided to take a look for myself and suggest that you do the same and tell me what you think.
Personally, I think this is a brilliant ad campaign for Apple. It looks too well done and EVERYBODY in the video is using apple products, from the headphones and iPhones to the laptops. This just screams product placement. Also, how else to attract female consumers than by planting a brilliant proposal. Smart move Apple. Smart move. And if this is real, Apple should hire Frank because this was a great advertisement.
31/10/2010 § 6 Comments
The Social Network, in case you haven’t heard of it, is a film by Aaron Sorkin, that tells the tale of how Facebook was created and the lawsuits that ensued after Facebook was created. The screenplay was based off of the book The Accidental Billionaires by Ben Mezrich. None of the key players of Facebook were involved in the film project however the co-founder of Facebook, Edwardo Saverin was a consultant for the Mezrich book.
I was truly excited when I heard about this film. Being an avid “Facebooker,” (I think I just made up that word) I really wanted to know how it came about and know the back story of this brilliant computer geek, Mark Zuckerberg.
The film begins in a courtroom, where Zuckerberg, played by Jesse Eisenberg, is being questioned. From there it is a series of flashbacks to show how Facebook was created. It all started with Zuckerberg trying to get back at the girl who dumped him. Zuckerberg was attending Harvard at the time, and the school houses offered a thing called The Face Book where housemates could find information on each other. Zuckerberg decided to hack The Face Book of every Harvard house and create a thing called FaceMash, where Harvard boys could rate two Harvard girls and pick the one who was more attractive.
This started all the legal issues for Zuckerberg, as he had hacked into the Harvard system and that, of course, was illegal. Without giving away the entire story, Zuckerberg creates Facebook, and after hitting it big, gets sued by various people; old college mates who said it was their idea and even by Facebook’s co-founder, Edwardo Saverin. Why does he sue his best friend? You’ll have to watch to find out.
This film has a great cast. As I mentioned Jesse Eisenberg plays Mark Zuckerberg, Justin Timberlake is the Napster founder, Sean Parker, and Andrew Garfield is Facebook co-founder, Edwardo Saverin. For anyone who is a computer geek, or a social networking feign, or even just interested in hearing an inspiring story that makes you feel like you could invent anything, this film is for you.
From a technical standpoint this film is brilliantly made. The camera angles really offer something to the film and the lighting is incredible. Everything is really starch and grey. It enhances the technical elements of the plot. Also, the film is dark and grainy in some scenes, which really adds depth to the film and creates the feeling that this story isn’t just one about a boy who hits it big. There is deception, lies, and elements of revenge.
This film really does have it all. I would recommend this to everyone.
31/10/2010 § 4 Comments
The Kimberly-Clark company who is known for their household products, has just announced that Scott Toilet Paper is now going to be offered without the cardboard tube at Walmart and Sam’s club throughout the Northeast. This is a great day for all of those who are “going green.” This new tube free toilet paper will cut down on the trash and will save money as well.
“The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end. That’s from here to the moon and back — twice. Most consumers toss, rather than recycle, used tubes, says Doug Daniels, brand manager at Kimberly-Clark. ‘We found a way to bring innovation to a category as mature as bath tissue,’ he says,” (USA Today).
Those are staggering numbers. Environmentally aware customers are probably rejoicing because of this new invention and I’m sure Kimberly-Clark are partying with them as this a great way to generate business. This is a great PR strategy for this company, especially since they are the first to offer this new toilet tissue. People will flock to by Scott Tissue because of the environmental positives as well as the feature of being able to use every single sheet of toilet paper.
According to Kimberly-Clark,”the holes in the rolls aren’t perfectly round. But they do fit over TP spindles and come with this promise: Even the last piece of toilet paper will be usable — without glue stuck on it,” (USA Today).
I’m excited about this tubeless paper. Are you?
Source: USA Today
31/10/2010 § 3 Comments
So this news caught my eye for several reasons. One, Lady Gaga is one of my musical obsessions. Not only does she push boundaries with her art but her music is so much fun to rock out to. Her fashion is a little out there but I definitely secretly wish I could have my hair tied in a bow like her. She is fearless and challenges her fans to just love themselves and be comfortable in their own skin. In an age where plastic surgery is the norm, girls struggle with body image and not conforming to societies standards is an inherent problem, having someone in the spotlight say it is necessary to always be true to who you are is refreshing.
The second reason I love this news piece is that South Carolina is my home town. Now, I am not normally one to brag about where I am from. If it weren’t for knowing that God doesn’t make mistakes and places you exactly where He wants you, I would swear that I was not only born in the wrong state, but the wrong region, wrong country, and wrong era. But forsaking that thought process for a moment, I have to say I was excited that a sociology course on Lady Gaga is being offered next spring at USC.
Professor Mathieu Deflem is the one who has come up with this genius idea.” The professor says the class will examine Gaga’s rise to fame, while working to unravel the sociological relevancy of that fame.
This class is really a great PR campaign for the school. Being the first to offer this class has already boosted the schools coverage in the press. CNN has covered this news piece as well has been featured on Perez Hilton and Fox News.
Here is a bit of the CNN coverage.
Source: USC to offer class on Lady Gaga
29/10/2010 § Leave a comment
The world of fashion is a major part of my life. I would be lost without Vogue, E!’s Fashion Police is one of my favourite shows, aspiring to dress like the gorgeous Audrey Hepburn is a life goal, and saving for basic designer pieces is a must. I love fashion. Period. And what better way of honouring my love for designers and clothes, than to intertwine my love of fashion with my career, thus becoming a Fashion Publicist.
While researching what this job would entail, I ran across this interview from PR Couture with Janna Meyrowitz who founded Style House PR, a NYC fashion PR firm. Her climb to success was really inspiring and I thought I would share the highlight of the interview so that you all could benefit from the advice she gives. If I were you, I would still go to PR Couture to read the rest of the questions because there were so many more things that were discussed such as how to break into the Fashion PR world and how to maintain a relationship with fashion publications.
PR: You’ve achieved substantial career success in a very short period of time, what makes you great at what you do?
JM: To say that I’m a “people person” sounds very cliché, but I have just always felt very comfortable around people. I can find something interesting to discuss with almost anyone. I’m like a sponge – I consume media all day long, I talk to people and really listen to what they have to say because I love learning new things. I come from a very strong academic background, and I mean beyond just going to a great liberal arts school – Brandeis University — where I studied American Studies and Journalism. Both of my parents are academics in media/communications and sociology related fields so an awareness of the media and its role in society was instilled in me at a very young age. For as long as I can remember, my parents have always spoken to me as if I was an adult, which I think has made me mature for my age and over time has given me a lot of confidence in my ideas and abilities.
Being resourceful has gotten me very far in this industry, and I don’t mean resourceful like milking contacts for help and favors etc., I mean the exact opposite. PR is a science, but it’s not brain surgery. If you have a product you are passionate about and you know enough about the media to know which publications/TV programs/blogs would be interested in hearing about it, you just figure out how to reach out to them! There are so many wonderful resources out there for contacting people who will be receptive to your ideas. When we do events and are trying to secure cool things for gift bags or sponsors etc, all it takes is the desire to make it happen, and great communication skills, and I really believe you can really make it come together.
PR: How has your approach toward media changed with the emergence of fashion blogs?
Blogs have obviously become such an important way to build buzz and a fan-base for new products. In PR you are constantly trying to quantify your efforts for your clients so there’s nothing better than getting a great write-up/product placement online and then seeing their web site traffic (or even better, sales!) increase. Interestingly I also find the online sphere a great way to get feedback on new products and designs because everyone is really eager to share their opinion – for better or for worse! Overall I really think the emergence of fashion blogs has created a great balance in the fashion media, meaning consumers aren’t getting their information from ten major voices, but rather tens of millions of voices, and it gives people a kind of affirmation that whatever their personal style is there is probably someone out there who thinks it rocks. As far as how it has changed my approach – now fashion blogs are a whole separate tab on my media list! They are the shortest lead publications with the potential to have the most effect on consumer consciousness.
PR: Any tips for managing client expectations?
JM: Managing client expectations is very important. We always think big, and are optimistic about every goal and opportunity, but sometimes it’s important to play this down on the client side because nothing happens overnight, especially in PR. It’s about understanding what your client’s goals are and the timeframe they have in their head, and being confident but realistic about what you expect to happen in a given amount of time. Communication is key. I sometimes have clients come to me like wounded children, badly burned or jaded by past PR people who they wrote checks to every month but heard from once in awhile when they ran out of samples and needed more to send out. We are in constant contact with our clients so they always know what we are up to and I think that makes a big difference to them.
PR: What part of your job do you find the most challenging?
JM: Patience, and instilling patience in my clients, as I discussed above about managing client expectations. Brands don’t become overnight successes and you can’t let that frustrate you, you have to let it just make you work harder!
Another difficult thing is the feeling that there’s always another editor, writer, stylist, blogger etc that you should be calling so how do you decide when the day ends? The day ends of course when you leave the office, but also you are working when you walk by a newsstand and see a new magazine and you are mad at yourself that you haven’t gotten to reach out to them yet. So I guess one of the challenges, when you love your work and when you do something that you are passionate about, is drawing the line and knowing when to stop working and relax so you will do a better job when you start up again.