Glee Broke My Heart

01/12/2010 § 3 Comments

So this week we are to post any video that we would like to highlight.  I wasn’t planning on using this from a PR standpoint but as I think about it I think the two can relate.

First, I must preface by saying that if you haven’t figured it out yet I am a total GLEEK. For those of you who don’t know what that is, let me pick my jaw up off the floor and inform you that it is a GLEE fan. I wish there was a term for someone who is well above just being a GLEEK because that would describe me. I could spend days talking about why I am the biggest fan ever but I digress.

This post isn’t dedicated to that topic, however, it is to discuss the Finchel status that was so heartbreakingly ruined last night on GLEE. Finchel is the cute nickname given to power couple Finn and Rachel. I was promised by Ryan Murphy, through interviews of course, that this season Finn and Rachel would be together for the full season. LIES. Last night I sat at my computer with a knot in my stomach because my worst fear came true. Finn and Rachel are no more. At least until next week. I have 6 days to mourn and then a few hours before the show starts to hope that some how they will reunite in the “Very GLEE Christmas” episode.

Of course, I took to Twitter and Facebook to express my disappointment with GLEE that night as well as to see what everyone else was saying. Well, I happened across this video and I think it sums up all my emotions quite well. I wish I was sitting with these folks when I was watching. It would have been comforting.

 

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Guest Post

19/11/2010 § Leave a comment

For this weeks TOW, we are to feature a blog post that wasn’t written by us. This gives you a bit more insight into the views of others.

I chose to highlight a post from the wonderful Juliet Jones. She is amazing, not just as a person but creatively as well. She’s going places. This post is her tips on presenting. Really helpful if I do say so myself!

You can visit Juliet’s Blog Post here, or read it down below 🙂

 

TOW #11

November 4, 2010 by jgjonespr

Public Speaking can be a really scary thing. I personally do not enjoy it one bit. But there are ways you can overcome that fear. Here are some tips to help you be the best public speaker you can be.

1. Gather your Facts – It is never good to go into a presentation not knowing what your talking about. Hopefully if your giving a presentation in the first place, you know a little something about the subject your presenting. If you do not, do your research. Find facts about the presentation and look deeper into those facts. Gather your own thoughts on the information so that you can expand on the topic with your own opinion.

2. Dress the Part – It is always nice to dress professionally during a presentation. People will listen to you more if they think you are coming off professional. This even means your look. You do not want to go into a presentation wearing sweatpants and a t-shirt. If your audience things you don’t care, they wont care.

3. Have some Visuals – Visuals can always help add that little extra something to a presentation. It keeps your audience’s attention and gives them visuals to view alongside your presentation. Powerpoint slides are great visuals to use!

4. Speak Clearly – Speak loud and clearly when presenting. Make sure everyone in the room can hear you, even those in the very back of the classroom. Also, do not rush your sentences. Make sure every sentence seems important and you take your time on each.

5. Eye Contact – Maintain eye contact throughout the entire presentation.

6. Ask questions – Ask questions to your audience members. Get them involved in the presentation to not only keep their attention, but to give you a breather!

7. Organize – Make sure your presentation is organized and has a great flow to it. Keep subjects consistent and within the same topic.

8. Make an outline – sometimes its good to do an outline of your presentation. It keeps you on track and helps you remember the important stuff.

9. Practice – Practice makes perfect! Do not forget to practice your presentation a few times before presenting it. It will give be confidence during the presentation and you will not feel that terrible feeling of “procrastination”.

10. Have fun – Do not forget to have fun! Even if you hate public speaking, make the best out of it! It is your time to shine and speak your mind! The attention is on you, and have fun with it!

 

 

TOW 13: What Drives Journalists/PR Practitioners Crazy?

17/11/2010 § Leave a comment

Journalists Drive PR Practitioners Crazy When:

1. Keep digging for dirt

  • Journalist instead should respect the PR practitioners job and use information provided by the practitioner

2. More informative instead of painting a story

  • Instead should do both; paint a story and be informative

3. Ignore press releases

  • They are made for a reason and should be used to gather information

4.  Can be aggressive

  • Instead, they should be respectful

5. Can have many mistakes grammatical and spelling and not be reprimanded for it.

  • Instead, should be more cautious of their writing and make sure it is perfect before printing

PR Practitioners Drive Journalists Crazy When:

6. Fill up inbox with unnecessary emails

  • instead should make sure that all emails are important

7. Never reachable

  • Make sure that people can always get in touch. News never sleeps

8. Use excessive words/language instead of getting to the facts

  • Instead, they should paint a story without going overboard

9.  Call excessively

  • Instead, should be respectful of others and their job.

10. Be on time

  • Always be respectful of others and their time.

TOW 11: Infographics

03/11/2010 § 3 Comments

Infographics are visual graphics that represent information or data. They help provide information quickly and creatively instead of having just a bunch of figures. Publications, such as newspapers, love to use infographics, especially when it comes to providing information about the weather.

Infographics are all around us and sometimes we don’t even realise that is what they are. Traffic signs are infographics, especially the ones that use stick figures to represent a cross walk something of that nature. Other infographics that are common are transit maps that are used for public transportation.

Pie charts, bar graphs, or other diagrams are also considered infographics but they aren’t as creative as others. The more creative the likelihood that the information provided will be received and if it is simple and doesn’t need a key, it is even better. People respond to quick, easy, and creative things and infographics uses all of those to get information across.

For my client, the Central Florida chapter of The Cystic Fibrosis Foundation, infographics can be really helpful. There are a lot of statistics and information that can be confusing so utilising infographics can get our information across productively and accurately.

In class the other day, we had to come up with an infographic for our company. My graphic was to show the representation of Cystic Fibrosis (CF) patients vs. volunteers to get the message across that in order to help find a cure more volunteers are needed. The patients would be represented by the CF logo and the volunteers would be stick figures with a BIG and BOLD V as their arms.

I wouldn’t know how to begin to make an infograph, except to send my idea and sketch to a graphics department. But I am not opposing to learn how to make this useful graphic.

 

 

 

 

 

 

 

 

Sources for infographics: http://adverlab.blogspot.com/2009/07/propaganda-through-infographics.html

http://infographics.w3ec.com/infographics/a-lot-more-infographics-illustrations-beautiful-diagrams-at-flickr

http://www.idsgn.org/posts/infographics-for-dinner/

TOW 11: Presentation Skills

03/11/2010 § 2 Comments

I am probably not the best person to seek advice from when it comes to presenting. Advice on whether or not those shoes goes with that shirt? Yeah, that I can do. Advice on where to travel? Duh, that is my specialty! Advice, on how to celebrity stalk? Guilty. But advice on how to stand up in a crowded room with people starring at you waiting with anticipated breath for you to say something meaningful and helpful. I want to run and hide.

As much as I hate presenting, it comes with the territory so it is something I’ve had to master. Here are ten tips that I have come up with to help with your presentation skills.

10. Be confident. That is a tough one to get past, especially when it comes to presenting but remember that EVERYONE has to do it at some point and they have had the same feelings about it as you do. Everyone gets nervous, but you will be fine. Be confident in what you are presenting and you’ll be golden.

9. Be prepared. That may seem simple enough yeah? One would think when presenting you would have all your material, but you would be surprised at how people come into a presentation without knowing the material or presenting with missing pieces. It doesn’t make you look good and it causes others to think you aren’t responsible.

8. Be excited. If you are excited about what you are presenting, others will be as well. So put a smile on and really sell what you are presenting!

7. Be engaged. Connect with your audience. Draw them in. Ask them questions or talk to them as if it were one on one. People appreciate it if you connect with them. It makes them feel special and appreciated, and we do appreciate them because they are our audience.

6. Be practised. Practise what you preach. Go over your presentation again and again until you know it by heart. If you are practised you won’t stumble or falter and that will help keep you engaged, excited, prepared, and confident.

5. Be aware. Make sure while you are presenting you are aware of your audience and your surroundings. Sometimes your audience might not be receptive to your presentation. Maybe you have prepared for a presentation that isn’t right for the audience. Adjust and improvise, that can help your presentation go over better.

4. Be respectful. Don’t drag on and on. Be respectful of your audience and their time. Make sure you have all the information but present it in a concise fashion. You can loose listeners fast if you bore them.

3. Be creative. Use videos, graphics, stories, etc etc, to spice up your presentation. Creativity is key and it is limitless.

2. Be relaxed. Stay calm and cool. Don’t be tense or scared, it will show through your presentation. If you are relaxed the audience will be relaxed and will pay attention to your material instead of the sweat that is pouring off your face.

1. Breathe. The simplest of all my tips but it is the most important. Catch your breath. Don’t spit out your 30 minute presentation in 15 because you were too nervous to breathe. Don’t rush. Take your time and breathe.

 

 

TOW 10: Corporate Responsibility

03/11/2010 § 1 Comment

Corporate responsibility is a really important part of Corporate PR. Corporate responsibility is expectations that either stakeholders or the government put into practise at any corporation. Basically a corporation has a set of guidelines or a code of conduct that they must adhere to in order be ethical and professional. Being irresponsible and not taking the code of conduct seriously can really hinder a company. Customers can loose faith in the business and therefore the corporation can suffer. Having a negative appearance in the public can be very damaging so a company must do everything in its power to act appropriately.

Going above and beyond just the code of ethics is important as well. Taking extra precautions and not just doing the minimum that is asked is part of corporate responsibility as well. Having the public’s support is important for business and making sure every measure is taken to insure that the public is happy is key. The public doesn’t want to see a company who has harassment issues or any other example that shows that a company isn’t taking care of their employees. People relate to personal stories and so if a person feels neglected or handled irresponsibly, the public most likely will retaliate and turn their business else where.

Complying with corporate responsibility is utterly important. When entering work with any corporation, whether you are working in PR or not, do your research and make sure you are following the corporation guidelines. We all have a responsibility to make sure that the company is represented well. You don’t have to be in the PR industry to contribute to positive PR. Remember when you work for a company; you become that company. Represent yourself well. That is corporate responsibility.

TOW 9: Crisis Communication

29/10/2010 § Leave a comment

Today in class we had an opportunity to do a live skype chat with Kathy Lovin, for you Twitter feigns @lovinkat, who is head of PR for Salvation Army. She discussed how to handle a crisis within your organization and ways to try stop a crisis from even beginning. Personally, I found this skype session to really enlightening. I’ve always wondered how a crisis is handled or diverted. For me, the first thing that comes to mind when I think of a PR crisis, I go straight for celebrity scandals. I’m sure this is because I am infatuated with entertainment and being a publicist for a celebrity would probably be the ultimate dream job, but I never once thought of a company or organisation experiencing a crisis. Not that I didn’t think they had any, but I just never thought about how they dealt with them.

To be honest, after hearing Kathy Lovin (you really have to say her whole name it is just so adorable) speak today, I found that celebrity crisis management and corporate crisis management weren’t really different. When a organisation experiences a crisis, using holding statements and using social networks as a means of resolving the crisis are key. This is very similar to what celebrities have to do when they go through a crisis as well. Now until Kathy Lovin spoke today, I didn’t really know what a holding statement was. A holding statement is a generic statement that you tell the public as a means of assuring them you are on top of the situation. Celebrities use this all the time, or at least their publicists do. Maybe they are something like ” I’m sorry and I’m admitting myself into rehab.” Okay, that one was a bit of a joke, but the concept is there.  The public needs to be assured that everything is under control and a holding statement takes care of that.

Another thing that was interesting is the idea of a vulnerability audit. This is something that you can do when you enter into an organisation or company and it gives you the opportunity to access the weaknesses and then when a crisis does strike you aren’t blindsided and have already mapped out a plan of how to handle the situation. Avoiding a crisis by monitoring rumours and news in the community, can also be a great tool when starting a PR job. Being prepared is really key.

Kathy Lovin presented some amazing points for us students to soak in and put into practise when we get our first PR job. I appreciated her speaking to the class and really benefitted from the things that she said.

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