Reading Notes Chapter Two

10/09/2010 § Leave a comment

Becoming A Persuasive Writer

  • What is the proper way to communicate:
    • SENDER —> MESSAGE —> CHANNEL —> RECIEVER—> FEEDBACK
  • Being a publicist calls for us to interact with our audience and most of all be truthful in the message we are trying to convey in order to gain the trust of our audience
  • “Framing” is a way that writers set up a story in order to reach the maximum audience.

Text Reference: http://www.coursesmart.com/0205648282

Reading Notes Chapter One

10/09/2010 § Leave a comment

Getting Organized For Writing:

A few interesting points from the chapter-

  • Public Relations has four key components– research, planning, communication, and evaluation
  • Fraser Seitel has four basic skills for success in PR — Knowledge of Public Relations, Knowledge of Current Events, Knowledge of Business, and Knowledge of Management.
  • The best reference for grammar, spelling, and all things pertaining to style with writing is the AP Style Book.

Text Book Link: http://www.coursesmart.com/0205648282

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